마이피플(MY PEOPLE)의 마케팅 분석

Contents
About My People
Analyzing The Market
INSIDE-OUT Perspective
OUTSIDE-IN Perspective
Conclusion
My people
INTRODUCTION
What is your favorite mobile messenger
My people
INTRODUCTION
Kakao talk
Company: Kakao
Launch date: 2xxx.03
Member’s number: 66million
Feature:
No.1 messenger in Korea
Link with social game
(Any pang, Dragon flight)
TiC-TOC
LINE
Company: Mad smart
Launch date: 2xxx.07
Momber’s number: 12million
Feature: Fast speed
Convenient UI

Company: NHN
Launch date: 2xxx.06
Member’s number: 80million
Feature: Global use (Japan, South east Asia,)
Can use phone and PC

Company: SK Communications
Launch date: 2xxx.07
Member’s number: 33million
Feature: Link with Cyworld



NateOn-UC
Market place
My people
INTRODUCTION
Launch date: 2xxx.05
Member’s number: 24million
Feature: Various Platform

My people
INTRODUCTION
My people
INSIDE-OUT PERSPECTIVE
As a…