뉴로마케팅(Neuromarketing)

Table of Contents 1. Introduction 3 2. The Macro Environment 3 2.1 Changes in technology 3 2.2 Changes in the market 5 3. The Micro Environment . 6 3.1 Power Changeover: From dogs to cats 6 3.2 Fear of failure 8 a) Corporate’s fear of failure 8 b) Consumer’s fear of failure 9 c) The solution phase 10 3.3 Welcoming the “Prosumers” 10 4. Advantages of Implementing Neuromarketing 11 4.1. Exploring the Subconsciousness of Consumers 11 4.2 Understanding Consumers Across the Globe 12 4.3 Understanding Fast-evolving needs and Wants of Consumers 13 5. Application of Neuromarketing and Technology 13 5.1 KIA’s K7 14 a) eye-tracking device 14 b) fMRI 14 5.2 KGC’s Donginbi 15 a) product development stage 15 b) promotion stage 16 6. The Future of Neuromarketing 16 6.1 The development of technology - robots, biotechnology 16 6.2 A “Connected” World 17 6.3 Individualized consideration for consumers 17 6.4 The change in main media 17 6.5 Future I…
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