노보노디스크의 마케팅 분석

_SLIDE_1_ Service Quality Management SKKU SERVICE QUALITY MANAGEMENT _SLIDE_2_ INTRODUCTION CONTENTS SUMMARY INDEX SKKU SERVICE QUALITY MANAGEMENT _SLIDE_3_ 1. INTRODUCTION SKKU SERVICE QUALITY MANAGEMENT _SLIDE_4_ INTRODUCTION INTRODUCTION SKKU SERVICE QUALITY MANAGEMENT Does anyone like this How about this Oaauch !!! _SLIDE_5_ Market Novo Nordisk INTRODUCTION INTRODUCTION - Company summary Company : Novo Nordisk® Products : Pen-type Insulin Injector SKKU SERVICE QUALITY MANAGEMENT Novo Nordisk Market size Growth rates market share US 35% Europe 46% Japan 4% World 100% 41% 57% 73% 53% 7.0% 4.1% 3.6% 5.2% 4.6% 5.0% 5.5% 6.0% _SLIDE_6_ INTRODUCTION INTRODUCTION - from Red to Blue SKKU SERVICE QUALITY MANAGEMENT From red ocean to blue ocean Marketing target Doctor/Nurse → Customer _SLIDE_7_ 2. CONTENTS SKKU SERVICE QUALITY MANAGEMENT _SLIDE_8_ CONTENTS Swot SKKU SERVICE QUALITY M…
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