남원관광

_SLIDE_1_ Namwon _SLIDE_2_ Contents 1 2 3 4 Choice Background 5 6 Current Situation & Marketing Analysis SWOT Analysis Marketing Objectives STP Analysis Marketing Strategy Conclusion 7 _SLIDE_3_ 1. Choice Background _SLIDE_4_ 1. Choice Background Traditional Music of the Holy land Silsangsa Honbul Literature Gwanghanruwon _SLIDE_5_ Story of Chunhyang in Namwon _SLIDE_6_ 2. Current Situation Analysis Customers Analysis Almost Domestic Travelers Limitation of Tourism Area - Mt.Jiri & Namwon downtown _SLIDE_7_ 1) Muju 2) Jeonju Just sightseeing tour in the past Well-being and experience tour in present Tourism & leisure-type industrial city Make association with Namwon - Namwon : summer tourists - Muju : winter tourists →solve the low-season problem Main city for Korean food, historic buildings, sports activities and innovative festivals. Make association with Namwon - Both images are →make more profit 2. Current Situation Analysis Compe…
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