국순당 Marketing Strategy(영문)

Contents 1.Introduction of 국순당 3 a. CEO introduction 3 b. Platform 3 c. Product line 3 2. Market environment 3 a. Overall Makeoli Market 3 b. competitors of 국순당 3 3.STP analysis 3 a. Segmentation 3 b. Targeting 3 c. Positioning 4 4.SWOT analysis 4 a.Stregnth 4 b. Weakness 4 c.Opportunity 4 d. Threat 4 e. Overall status 4 5.4P analysis 4 a.Product 4 b.Price 4 c. Place 5 d. Promotion 5 6.Marketing Suggestion 5 1.Introduction Of 국순당 At April 13, 2012 our group went to Samsung station to interview with 국순당 marketing team. Thanksfully, he gave us a chance to interview with them. Although it was very short time but we learned many things from them. So, let’s start our report. a.CEO Bae-Joo hong Start with CEO introduction. He was born at his father’s company, Kirin factory. He did not go to his father’s company to work, but worked at some other companies to learn more about business. As his father grew older, he started working at his father’s company ㈜배한산업. …
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