º»¹®/³»¿ë
_SLIDE_1_
[Porter¡¯s 5 Forces Model]À» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®°ú Àü·«Àû Áý´ÜÀÇ °æ¿µÀü·« Á¦½Ã
_SLIDE_2_
Index
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
1) Potential Entrant(½Å±ÔÁøÀÔÀÚÀÇ À§Çù)
2) Supplier Power(°ø±ÞÀÚÀÇ Èû)
3) Buyer Power(±¸¸ÅÀÚÀÇ Èû)
4) Substitutes(´ëüÁ¦ÀÇ À§Çù)
5) Industry Rivalry (±âÁ¸±â¾÷°£ÀÇ °æÀï°ü°è)
2. Strategic Group(Àü·«Àû Áý´Ü) ±¸ºÐ°ú Ư¡
1) ±âÁ¸ ´ëÇüÇ×°ø»ç
2) Àú°¡Ç×°ø»ç
3. °¢ Àü·«Àû Áý´ÜÀÇ °æ¿µ Àü·« ¹æ¾È Á¦½Ã
1) ±âÁ¸ ´ëÇüÇ×°ø»çÀÇ Àü·« ¹æ¾È
2) Àú°¡Ç×°ø»çÀÇ Àü·« ¹æ¾È
_SLIDE_3_
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ
±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
_SLIDE_4_
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
`Porters¡¯ 5 Forces Model`
Rivalry
Among
Existing
Competitors
Threat of
New Entrants
Bargaining
Power of
Suppliers
B¡¦(»ý·«)
¨ç ±âÁ¸ ¾÷ü¿¡°Ô¼
¨è ÁøÀÔÀ庮
¨ç Ç×°ø±â Á¦Á¶¾÷
¨è ´ëü°øÇ×
3) Bargaining Power of Buyer(±¸¸ÅÀÚÀÇ ±³¼··Â)
Áß¼ºÀº °ø±ÞÃø¸éÀÇ ÁýÁß¼º°ú ÇÔ²² Ç×°ø±âÀÇ °Å·¡¿¡ ÀÖ¾î,
¾ç¹æµ¶Á¡ÇÏÀÇ °Å·¡ ¾çŸ¦ À¯¹ß½ÃŲ´Ù.
_SLIDE_9_
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
2) Bargaining Power of Supplier (°ø±ÞÀÚÀÇ ±³¼··Â)
¡Å °¢ °Å·¡ »óȲ ½Ã °Å·¡´ç»çÀÚ°£ÀÇ »óÈ£°£ Çù»ó·Â¿¡ µû¶ó ´Þ¶óÁø´Ù.
Ç×°ø±âÀÇ ½ÃÀåÀº ÀϹÝÀûÀÎ ´Ù¸¥ »ê¾÷ÀÇ ½ÃÀå°ú´Â ´Þ¸®,
½ÃÀå°æÀïÀ» ÅëÇÑ ½ÅÃàÀû °¡°Ý±â´É¿¡ ÀÇÇØ ¿òÁ÷À̱⠺¸´Ù´Â,
°Å·¡ ´ç»çÀÚ°£ÀÇ ÈïÁ¤ ¹× Çù»óÀ» ÅëÇÑ °æÁ÷ÀûÀÎ °ÔÀÓ±â´É¿¡ ÀÇÇØ ¿òÁ÷ÀÌ´Â
°æÇâÀÌ Å©±â ¶§¹®ÀÌ´Ù.
_SLIDE_10_
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
2) Bargaining Power of Supplier (°ø±ÞÀÚÀÇ ±³¼··Â)
¨è ´ëü°øÇ×
Ç×°ø»ç°¡ ´ëü°øÇ×À» ÀÌ¿ëÇÏ·Á´Â ¸ñÀûÀÌ ¸íÈ®ÇØ ´Ù¸¥ ´ë¾ÈÀÌ ¾øÀ½
´ëü °øÇ× »ç¿ë½Ã ¾òÀ» ¼ö ÀÖ´Â ÀÌÀÍÀÌ ¸Å¿ì Å
¡æ °ø±ÞÀÚÀÇ ÈûÀº ¸Å¿ì Å©´Ù°í º¼ ¼ö ÀÖÀ½.
`´ëü °øÇ× À̿뿡 µû¸¥ Àý°¨ ±Ý¾×` ÀÌÁö¼±(2012), Àúºñ¿ë Ç×°ø»çÀÇ Æ÷Áö¼Å´× ¹× °æÀïÀü·« ¹æ¾È
_SLIDE_11_
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
3) Bargaining Power of Buyer(±¸¸ÅÀÚÀÇ ±³¼··Â)
- ±¹³» Ç×°ø¿©°´»ê¾÷¿¡¼ ±¸¸ÅÀÚ´Â ¿©°´ ¼ºñ½º¸¦ ±¸¸ÅÇÏ´Â °í°´µéÀ» ÀǹÌ
- ÀÌ·Ð»ó ±¸¸ÅÀÚÀÇ ÈûÀÌ Å¬ °æ¿ì
±¸¸ÅºñÁßÀÌ Å¬ °æ¿ì
±¸¸ÅÇÏ´Â Á¦Ç°ÀÌ Â÷º°ÈµÇÁö ¾ÊÀ» °æ¿ì ¡Ú¨ç
±¸¸ÅÀÚ°¡ °ø±Þ¾÷ü¿¡ ´ëÇÑ Á¤º¸°¡ ¸¹À» °æ¿ì ¡Ú ¨è
_SLIDE_12_
1. 5¿äÀÎ ¸ðÇüÀ» ÀÌ¿ëÇÑ ±¹³» Ç×°ø¿©°´»ê¾÷ ºÐ¼®
3) Bargaining Power of Buyer(±¸¸ÅÀÚÀÇ ±³¼··Â)
Ç×°ø¾÷Àº Â÷º°È°¡ ¾î·Æ°í ±¸¸ÅÀÚÀÇ ¼ö¿ä°¡ º¯´ö½º·¯¿ò
ÃÖ±Ù ÀÎÅͳÝÀ» ÅëÇØ ÆÇ¸ÅµÇ´Â Àú°¡°Ý ƼÄÏÀÌ Áõ°¡Çϰí, Ç×°ø»çµéÀÇ °æÀïÀÌ ½ÉȵÊ
Ç×°ø»ç °£ Á¦Ç°µéÀÌ Â÷º°È°¡ Å©°Ô µÇÁö ¾Ê°í, ÀÎÅÍ³Ý µî Á¤º¸Àü´Þ¼ö´ÜÀÇ ¹ß´Þ¿¡
µû¶ó ±¸¸ÅÀÚ°¡ °ø±Þ¾÷ü¿¡