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신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT
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신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT.pptx
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신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT.pptx
[Size :
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_SLIDE_1_
Shin Ramyun Black Re-launching
_SLIDE_2_
Overview
Situation
Analyze
Problem
Solution
Overview
Analyze the failed launch of Nongshim’s Shin Ramyun Black by utilizing the marketing tools and provide marketing solutions
Situation
Analyze
Macro-environment
3C
STP
Problem 4P
Solution 4P
_SLIDE_3_
Overview
Situation
Analyze
Problem
Solution
What is Nongshim
What happened
Instant foods manufacturer (instant noodles, udong, snacks, drinks, etc)
Total Revenues: 63,198m
Instant noodles represent 67.5% of total revenue
Rank of Instant Noodle Revenue:
1st Nongshim (1조 3000억원)
2nd Samyang (2200억원)
3rd Oddugi (1700억원)
Launch of Shin Ramyun Black to commemorate the 25th anniversary of Shin Ramyun
Initially made profit above the break-even point but began losin…
Shin Ramyun Black Re-launching
_SLIDE_2_
Overview
Situation
Analyze
Problem
Solution
Overview
Analyze the failed launch of Nongshim’s Shin Ramyun Black by utilizing the marketing tools and provide marketing solutions
Situation
Analyze
Macro-environment
3C
STP
Problem 4P
Solution 4P
_SLIDE_3_
Overview
Situation
Analyze
Problem
Solution
What is Nongshim
What happened
Instant foods manufacturer (instant noodles, udong, snacks, drinks, etc)
Total Revenues: 63,198m
Instant noodles represent 67.5% of total revenue
Rank of Instant Noodle Revenue:
1st Nongshim (1조 3000억원)
2nd Samyang (2200억원)
3rd Oddugi (1700억원)
Launch of Shin Ramyun Black to commemorate the 25th anniversary of Shin Ramyun
Initially made profit above the break-even point but began losin…
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I D : nirv******* Date : 2015-09-04 FileNo : 15090777 |
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