신라면블랙 마케팅전략분석및 문제점분석과 해결방안제안 영문PPT

_SLIDE_1_ Shin Ramyun Black Re-launching _SLIDE_2_ Overview Situation Analyze Problem Solution Overview Analyze the failed launch of Nongshim’s Shin Ramyun Black by utilizing the marketing tools and provide marketing solutions Situation Analyze Macro-environment 3C STP Problem 4P Solution 4P _SLIDE_3_ Overview Situation Analyze Problem Solution What is Nongshim What happened Instant foods manufacturer (instant noodles, udong, snacks, drinks, etc) Total Revenues: 63,198m Instant noodles represent 67.5% of total revenue Rank of Instant Noodle Revenue: 1st Nongshim (1조 3000억원) 2nd Samyang (2200억원) 3rd Oddugi (1700억원) Launch of Shin Ramyun Black to commemorate the 25th anniversary of Shin Ramyun Initially made profit above the break-even point but began losing profit two months later Defeated in competing against other new products and damaged brand image after criticism of product quality Current Situation of Nongshim _SLIDE_4_ Overview Situation
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