소셜커머스의 모든것 (영문레포트)

of 50% to 90%. However there are restrictions that particular size of purchaser should be gathered. For example, if over 100 purchasers buy a item at the social commerce market, a seller serves half price. Social commerce companies treat not only performance, restaurant, cafe, beauty business areas but also leisure, fashion, household appliances and food.

As serving items in the low price, sellers expect to see low-price high-volume effects and great results from promoting. Sellers using the social commerce can gather buyers with very little marketing cost in contrast with high dependence items on advertisement and marketing. Because promotions of item are occurred by a consumer-driven willing through the social network service.

2. Social Commerce System
In generally, type of the social commerce is various but we classified it in 4 types.

1) Social Commerce connected with SNS
It is a basic type of the social commerce that a purchaser can share shopping information an

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