ZARA 자라 패스트패션 시장에서의 마케팅전략 영문PPT

_SLIDE_1_ Marketing Mix Oral Presentation Marketing Mix 1 _SLIDE_2_ Background Information. 1 Channel Structure 2 Strengths & Weaknesses, Problems 3 Recommendation 4 Marketing Mix Contents 2 _SLIDE_3_ Background information Marketing Mix 3 _SLIDE_4_ Parent company of ZARA Zara is Inditex’s largest chain of retail stores Marketing Mix Founded by Amancio Ortega First store opened in La Coruna, Spain in 1975 Competition GAP H&M Background Information 4 _SLIDE_5_ Channel Structure Marketing Mix 5 _SLIDE_6_ P.S H.Q D.C R R R R R C (+M) Zara’s Channel Structure Vertical Integration 6 _SLIDE_7_ Why this channel structure “Fast Fashion” Speed & Fast turnover To enable constant introduction of new items To ensure short lead times To constantly provide its customers with very updated products To introduce new products every two weeks Can produce diversity of clothes which are changing quickly upon customer’s tastes 7 _SLIDE_8_ Stren…
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