ZARA 경영 마케팅 SWOT,STP,4P전략 분석 (영문레포트)

Zara 1. Introduction of ZARA (1) Concept of SPA and Fast fashion SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and through large size of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business. Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the market. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and…
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