¸ñÂ÷
1. ¼·¡ ±â¾÷¼Ò°³
1) ¼·¡ ¼±Á¤ÀÌÀ¯
2) ¿¬Çõ
3) ¼·¡ º»»çÀ§Ä¡
4) ÁÖ°í°´Ãþ
5) ±âŸ»çÇ×
2. ¸¶ÄÉÆà Àü·«
3. °á·Ð
1. Introduction
There is a yellow bus in front of Hoegi station. There are some benches in front of that bus, and every evening these places are fully crowded by people. They are waiting to have a meal at Seorae Kalmaegi (we¡¯ll call here as Seorae from now on). It takes more than 20minutes to enter the place but people are willing to wait. Why is it
We got interested in Seorae¡®s marketing strategy and picked it as a company which we will analyze its marketing strategy. Since Seorae¡¯s main office is near Hoegi station it`s easy to approach and by this we can get exact information. This point also is a tempting point.
So in the research process, we visited the main office and earned information and analyzed it. By this we could get one company`s operation principles and structures lively.
Seorae is a meat restaurant, and its main office is near Hoegi ¡¦(»ý·«)
|
paratively small. For that reason it is not difficult for us to visit the main branch directly and get more practical information and data by listening about marketing strategy.
2) The history of ` Seorae¡±
The founder of Seorae is Mr. Park cheol. Until he launched his first business named ` Seorae Kalmaegi¡± (located in Hoegi-dong) in April 2007, he had established the foundation of the business by managing several restaurants since he was in university. Due to remarkable success of the first Seorae opened in 2007, he opened the second (kyung hee branch) in 2008, the third in February 2009 (Korea university branch, the first franchise) and the second Korea university branch in March in a row. After he applied for the brand ` Seorae in April 2009, he also established the firm named ¡°Seoraester`, his business is still on the fast track to remarkable success. Seoraester, which exceeded 100th branch in December 2009, Its continuous success will go on
3) The location of Seorae (focused