페이스북 facebook 마케팅STP,SWOT,4P전략(영문레포트)

FACEBOOK MARKETING 1. 들어가며 2. 현재 마케팅상황 2.1 시장분석 2.2 소비자분석 2.3 경쟁자분석 2.4 SWOT 분석 3. 마케팅전략 3.1 마케팅이슈 3.2 시장세분화및 마케팅타겟 3.3 포지셔닝전략 3.4 마케팅믹스 4P전략 4. 예산 5. 활동계획 1. Executive Summary Achive 50% Marketshare. Target is Twenties that use Smartphone for Cyworld Trendy image differentation Executive summary 2. Current marketing situation 2.1 Market Analysis “Social Network Service” focuses on building and reflecting of social networks or social relations among people who share interests and activities SNS In korean market share Cyworld 72%, Facebook 20% But, Facebook achieve the highest rate of growth 2.1 Market Analysis 73% of Facebook users are made up of people of ages between 18~34. Users aged between 13~39 make up about 72%. 2.1 Customer Analysis Major users are overlaped. Cyworld user ditribution 2.1 Customer Analysis Reading text/Info. About Hobbies Getting photo/Movie/Text etc. Reading Friend’s Daily Affairs Getting Professional text…
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