크리스피크림도넛 마케팅3C,SWOT,STP,4P전략분석(영문자료)

I. Introduction
-Why we sellect this subject
-Introduction

II. Research Background(Analysis Of KKD)

II-1. Environmental Analysis
-3C (Company, Competitor, Customer)

Ⅱ-2. Krispy Kreme STP
-Segment
-Targeting
-Positioning

Ⅱ-3. Krispy Kreme 4P
Ⅱ-4. Krispy Kreme SWOT (Krispy, Dunkin).
-SWOT(Krispy, Dunkin)
-5 Forces of KKD
-Balance Sheet
-Summery of Analysis

Ⅲ. Objectives for Consumers

Ⅳ. Methodology

Ⅴ. References
I. Introduction

-Why we sellcet this subject
In recent, we can easily the article about donut market. `Mr dounuts` which is owned by Japaness company opened for the first time in Meong-Dong. While there is only Dunkin Donuts and Krispykreme company. It raises 30% of growth rate due to change eating pattern which is more convenient.
The major donut company is Dunkin Donuts. The nuber of shop is 486 that is 90% of whole market. But in 2004 there is no strong possession in donut mark…