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Krispy Kreme Doughnuts
Contents
The hot doughnuts experience: everyone was talking about us!
Introduction
Analysis of KKD
2. STP
3. 4P
4. SWOT
5. Suggestion and Conclusion
The hot doughnuts experience: everyone was talking about us!
Introduction to Krispy Kreme Doughnuts
-Why We Select this Subject
Change in Eating Pattern
Growth Rate of 2 Major Companies
Introduction to Krispy Kreme Doughnuts
The hot doughnuts experience: everyone was talking about us!
History
Who is the Krispy Kreme Doughnuts
Founder
World Brand power
The most Rival
World stores
We are strong !
The hot doughnuts experience: everyone was talking about us!
Introduction to Krispy Kreme Doughnuts
- Branches in Korea
KKD Offers special Experiences to Us.
The hot doughnuts experience: everyone was talking about us!
Conten¡¦(»ý·«)
6
It located all kinds of province.
.
4P
The hot doughnuts experience: everyone was talking about us!
Product
Differentiated Doughnut
Production at a shop
4P
The hot doughnuts experience: everyone was talking about us!
Price
-KKD¡¯s policy of high price perceive customers luxurious and the reliance of product.
-Most ingredients are imported from U.S.
-It effects positive of Krispykreme¡¯s brand image.
-KKD is more expensive than Dunkin (KRW 200~300 higher).
4P
The hot doughnuts experience: everyone was talking about us!
Promotion
Open Ceremony
Guerrilla Marketing
Unique Marketing
Internet Marketing
Reservation System
World of Mouth
Marketing
Sampling
Promotion
The hot doughnuts experience: everyone was talking about us!
Contents
Introduction
Analysis of KKD
STP
4P
SWOT
5. Suggestion and Conclusion
SWOT
The hot doughnuts experience: everyone was talking about us!
SWOT for Krispykreme
Strength
Weakness
-Mileage P