애플 APPLE 기업분석과 마케팅전략분석(영문레포트)

-Apple- Ⅰ. Introduction Summary Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company`s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Name Apple Inc. Industry Computer hardware, software / Consumer electronics / Digital distribution Founded April 1, 1976 by Steve Jobs and Steve Wozniak Headquarter Apple Campus 1 Infinite Loop Cupertino, California, U.S. Area served Worldwide Employees 49,400 (2xxx) Table 1) Basic information of Apple Inc. History 1970’s 1976 Apple was established by Steve Jobs and Steve Wozniak First, they set up the company at garage of Jobs and made computer named `AppleⅠ`. But, AppleⅠ had no case, keyboard and required several hours of laborious assembly by hand. Thereafter, Apple developed Apple Ⅱ that incorporated a disk drive and started to sell it. It increased the sales of apple a…
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