애플 Apple 경영전략분석,SWOT,5force분석(영문레포트)

Apple Contents 1. About Apple 2. SWOT CASE 3. corporate strategy 4. Conclusion & Recommendation 1. About Apple Apple Inc. Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company`s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Source : www.apple.com Name Apple Inc. Industry Computer hardware, software Consumer electronics Digital distribution Founded April 1, 1976 by Steve Jobs and Steve Wozniak Headquarter Apple Campus 1 Infinite Loop Cupertino, California, U.S. Area served Worldwide Employees 49,400 (2xxx) Table1) Basic information of Apple Inc. Product of Apple Inc. MacBook, MacBook Pro, Power Mac G5, iMac, Mac mini, iPod, iPod Nano, iPod Shuffle, Xserve G5, iTV Software : Mac OS X 10.4 Tiger, iWorks, iLife, Final Cut Pro Over 130 Apple Retail Stores in 31 states History of Apple 1980’s 1980 $1…
…