아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)

iPod Touch3rd Generation 1. Company & Competitor Analysis 2. Developing Advertising Strategy 3. Creative Plan 4. Media Contents Product Table Mp3, Computer, i-phone Best Global Brands 2009 Apple 20th (source: interbrand) Power Brand & IT Brand 1. Company & Competitor Analysis 1. Apple Variable Product TV Ad- Big Bang Slogan Idea Station Q2, Q5 High Cost and High Quality TV Ad So Ji-sub Slogan- My Digital Pride 2. i-station 3. Cowon Similar Quality i-pod Touch need to provide additional value to customers. 1. Company & Competitor Analysis 2. Developing Advertising Strategy Purchase Liking Preference Conviction Awareness Knowledge I-pod Touch 3rd Early Market → Growth 1. Ad Objectives 13-18 25-29 29-39 39-49 2. Developing Advertising Strategy 2. Target Audience Segmentation 19-24 We Choose 19-24 generation Emotional Western Values Early adapter Fashionable The time to find their dream Where could we meet them Coffee shop Theater …
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