스타벅스 경영전략,마케팅사례,MIS전략분석(영문레포트)

_SLIDE_1_ STARBUCKS 1 _SLIDE_2_ STARBUCKS Managements Business model Challenge Proposal Conclusion We’re not in the coffee business serving people We’re in the people business serving coffee. STARBUCKS is the world’s most famous coffee shop and the leader blooming a coffee culture. Management Information System Group 8 Starbucks 2 _SLIDE_3_ 2xxx : We mark 40 years and begin the next chapter in our history. ‘One person, one cup, and one To inspire and nurture the human spirit Mission Transitions of Logo neighborhood at a time’ STARBUCKS Managements Business model Challenge Proposal Conclusion Management Information System Group 8 Starbucks 3 _SLIDE_4_ History 1987 1971 1982 1985 STARBUCKS Managements Business model Challenge Proposal Conclusion Management Information System Group 8 Starbucks 4 _SLIDE_5_ 1991 2009 1999 1991 History STARBUCKS Managements Business model Challenge Proposal Conclusion Management Information System Grou…
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