신라면블랙 마케팅전략분석(신라면블랙 실패요인분석,꼬꼬면성공전략과 비교분석) 영문레포트

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신라면 Black.
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Nongshim (Company introduction)
Market Analysis
SWOT Analysis
STP Strategy
4P Strategy
Problems (Failure Factors)
꼬꼬면 (Successful Competitor)
Contents
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1.Nongshim
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Company Philosophy
Nongshim

Contribute to public welfare through better products and services
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Vision 2015
Nongshim
Global food company pursuing health and happiness with customers
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History
Nongshim
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2. Market Analysis
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Market Size
Market Analysis
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Market Share
Market Analysis
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3. SWOT
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SWOT
Strengths
brand naming & design of packaging
to automate its manufacturing facilities.
3. high image & preference
4. passing on old tradition know-how

Weaknesses
1. high price policy
2. rising production cost
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SWOT

Opportunities
1. preference of health food
2. business fluctuation in inelastic market
Threats
1. various rival company
2. increasing alte…