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CONTENTS
1. ³ó½É ±â¾÷¼Ò°³
2.°Å½Ãȯ°æºÐ¼®
°æÁ¦Àû ȯ°æºÐ¼®
Àα¸Åë°èÀû ȯ°æºÐ¼®
»çȸ¹®ÈÀû ȯ°æºÐ¼®
¹ýÀû,Á¦µµÀû ȯ°æºÐ¼®
±â¼úÀû ȯ°æºÐ¼®
3. Five Force Model ºÐ¼®
4. ½Å¶ó¸é SWOTºÐ¼®
5. ½Å¶ó¸é STP Àü·«ºÐ¼®
Segmentation
Targeting
Positioning
6. ½Å¶ó¸é ¸¶ÄÉÆÃ¹Í½º 4PÀü·«ºÐ¼®
Product
Price
Place
Promotion
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1
³ó½É ±â¾÷ ¼Ò°³
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1. ±â¾÷¼Ò°³
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
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1. ±â¾÷¼Ò°³
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
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1. ±â¾÷¼Ò°³
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
1965. 9 ·Ôµ¥°ø¾÷¢ß ¼³¸³, ·Ôµ¥¶ó¸é Ãâ½Ã
1971. 12 ±¹³»ÃÖÃÊ ½º³¼ »õ¿ì±ø Ãâ½Ã
1975. 10 ³ó½É¶ó¸é Ãâ½Ã
1976. 6 ±â¾÷°ø°³ ÁÖ½Ä »óÀå
1978 . 3 ¢ß³ó½ÉÀ¸·Î »ç¸í º¯°æ
19¡¦(»ý·«)
1997. 3 ¼¼°è¶ó¸éÇùȸ °¡ÀÔ
ÁóÇϰí, Àú¿Â¿¡¼ ³óÃàÇÔÀ¸·Î½á
ÀÚ¿¬ ±×´ë·ÎÀÇ Ç³¹Ì¸¦ À¯Áö
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3
5-FORCE
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3. 5-FORCE_±âÁ¸±â¾÷°ú ½Å±Ô±â¾÷ÀÇ À§Çè
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
CR1 : 66.5%
µ¶Á¡ÀûÀÎ »óȲ
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3. 5-FORCE_±âÁ¸±â¾÷°ú ½Å±Ô±â¾÷ÀÇ À§Çè
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
¶ó¸é °³º° CR4 : ¾à33%
°æÀïÀû ½ÃÀå
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3. 5-FORCE_±âÁ¸±â¾÷°ú ½Å±Ô±â¾÷ÀÇ À§Çè
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
¶ó¸é °³º° CR4 : ¾à33%
°æÀïÀû ½ÃÀå
½Å±ÔÁøÀÔ ±â¾÷ÀÇ À§ÇùÀº °ÇÏ´Ù
½ÅÁ¦Ç° Ãâ½Ã¸¶´Ù À§±â°¡ ÀÖÀ» ¼ö ÀÖ´Ù
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3. 5-FORCE_´ëüÀçÀÇ À§Çù
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3. 5-FORCE_´ëüÀçÀÇ À§Çù
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¿©·¯ ´ëüÀç°¡ ÀÖÀ½¿¡µµ ºÒ±¸ÇÏ°í ¶ó¸é½ÃÀåÀÇ ±Ô¸ð´Â ¼ºÀå ing.
´ëüÀç À§ÇùÀÌ ³·´Ù
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3. 5-FORCE_°ø±ÞÀÚ¿Í ±¸¸ÅÀÚÀÇ ±³¼··Â
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
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3. 5-FORCE_°ø±ÞÀÚ¿Í ±¸¸ÅÀÚÀÇ ±³¼··Â
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
±¹³» ¹Ð°¡·ç °ø±Þ ½ÃÀåÀÌ °úÁ¡ ½ÃÀå°ú À¯»çÇϹǷÎ
°ø±ÞÀÚ ±³¼··ÂÀº ³ô´Ù
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3. 5-FORCE_°ø±ÞÀÚ¿Í ±¸¸ÅÀÚÀÇ ±³¼··Â
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
¶ó¸é °³º° CR4 : ¾à33%
°æÀïÀû ½ÃÀå
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3. 5-FORCE_°ø±ÞÀÚ¿Í ±¸¸ÅÀÚÀÇ ±³¼··Â
±â¾÷¼Ò°³¤Ó°Å½Ãȯ°æ¤Ó5Force¤ÓSWOT¤ÓSTP¤Ó4P¤Ó°á·Ð
¶ó¸é °³º° CR4 : ¾à33%
°æÀïÀû ½ÃÀå
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