★★★[마케팅][마케팅론][마케팅 사례][영문 마케팅] 박카스의 마케팅 전략, 영문 마케팅 전략, 영문 STP, 영어 STP★★★

_SLIDE_1_
All about..S T P
_SLIDE_2_
About Our Assignment
Changes in Bacchus’s ads

2. Target Market(Audience)

3. Positioning Method

4. Evaluation
_SLIDE_3_
Contents
Review of STP concept

Analysis of Bacchus’s STP strategy
-6~70s, 93~97, 98~05, 05~present

Conclusion
_SLIDE_4_
Review of STP
Segmentation

Target Market Selection

Positioning

_SLIDE_5_
Mass Marketing
Undifferentiated Marketing
Positioning by benefit
1960~70s
_SLIDE_6_
Evaluation Successful
1960~70s
1억 7,430만 원

_SLIDE_7_
Segment Marketing Blue collar people
Positioning by image
-of hardworking Korean
1993~1997
_SLIDE_8_
Evaluation Successful
1993~1997
◈ Hit Brand Rank 3 in 1997
◈Most well-known Brand ◈Market share 37%
-1997 SERI Report for CEO
_SLIDE_9_
Segment Marketing Target Expansion!
Including Young People
Positioning by image - of youth
1998~2005
_SLIDE_10_
Evaluation Successful
1998~2005
_SLIDE_11_
Evaluation Successfu…