Cold Stone 콜드스톤 마케팅사례분석및 콜드스톤 문제점분석과 해결방안및새로운 마케팅전략제안 (영어레포트)

INDEX Introduction The reason why we chose this brand Body Analysis of the external environment 1. Market Analysis 2. Competitor Analysis Analysis of the internal environment 1. Market segmentation, targeting, positioning (STP) 2. 4P Analysis of Cold Stone 3. Customer Features of Cold Stone 4. Problems Related to 4P Strategy SWOT Analysis Conclusion Solution and Marketing Strategy The reason why we chose this brand Cold Stone is a chain of ice cream parlors specializing in premium fresh made ice cream and also offering a complementary of frozen yogurt, cakes, pies, smoothies and other sweet goods. For vision, the company aims to provide happiness and a one-of-a-kind experience to the customers, and be recognized for that premier service throughout the world. Cold Stone was first opened in Arizona of the Unites States in 1988. After seeing a huge success, the firm saw the opportunity to open the first franchise in 1995 and the numbers of franchises rapidly grew in the fo…
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