_SLIDE_1_
`ÇؿܽÃÀåÁ¶»ç·Ð`
VDLÀÇ ÇؿܽÃÀå ÁøÃâ
_SLIDE_2_
±â¾÷¼Ò°³(VDL) by LG »ýÈ°°Ç°
-±â¾÷ÀÇ Æ¯Â¡, À繫ºÐ¼®, Á¦Ç°¶óÀÎ, SNS MARKETING, ¼öÃâ ³»¼ö ºñÁß
ÇØ¿ÜÁøÃâ»ç·Ê, HSÄÚµå
2. ´ë»ó±¹°¡(»ç¿ìµð¾Æ¶óºñ¾Æ)
-¹«¿ª±Ô¸ð, Ç°¸ñÀÇ ±¹°¡º° ¼öÃâÀÔ ÇöȲ
3. ½ÃÀåÁ¶»ç
-ÈÀåÇ° ½ÃÀå°³¿ä, ½ÃÀ嵿Çâ, ±¸¸ÅÆÐÅÏ ºÐ¼®
»öÁ¶ÈÀåÇ° ½ÃÀåÀü¸Á
4. °æÀïÀÚ ºÐ¼®
-°æÀïÀںм®
5. ¼ÒºñÀÚ Á¶»ç
-FOCUS GROUP INTERVIEW
6. ÁøÃâ Àü·« ¹× Àü¼ú
-ÇöÁöÇÕÀÛÅõÀÚ, 4P, °èȹ ¹× ¸ñÇ¥
7. Q&A
INDEX
_SLIDE_3_
±â¾÷¼Ò°³(VDL) by LG »ýÈ°°Ç°
-±â¾÷ÀÇ Æ¯Â¡, Á¦Ç°¶óÀÎ,
SNS MARKETING,
À繫 ºÐ¼® ¹× Çö±ÝÈ帧,
¼öÃâ ³»¼ö ºñÁß,
ÇØ¿ÜÁøÃâ»ç·Ê, HSÇ°¸ñºÐ·ù
_SLIDE_4_
±â¾÷ÀÇ Æ¯Â¡
LG»ýÈ°°Ç°Àº À¢µð·Î¿þ¿Í VDLÀ» 2012³â ¼¿ï ½Å»çµ¿ °¡·Î¼ö±æ¿¡ 1È£Á¡ ¿ÀÇÂ
20~30´ë ¿©¼ºÀÇ »ýµ¿°¨ ÀÖ°í °·ÄÇÑ ²ÞÀÇ ½ÇÇö
1~3¸¸ ¿ø ´ëÀÇ 300¿© »öÁ¶ Á¦Ç°
2012³â 3¿ù ¿ÀÇ ÈÄ ¸Å¿ù ¾à¡¦(»ý·«)
|
Á¾Á·±¸¼º : ¾Æ¶øÀÎ(90%), ¾ÆÇÁ¸®Ä«°è ¾Æ½Ã¾ÆÀÎ(10%)
»ç¿ìµð¾Æ¶óºñ¾Æ
Ãâó µÎ»ê¹é°ú
Ãâó µÎ»ê¹é°ú, À§Å°¹é°ú
_SLIDE_11_
1Àδç¸í¸ñGDP : $ 22,822(2012³â)
1Àδ籸¸Å·ÂÆò°¡±âÁØ GDP: $ 25,722(2012³â)
¼öÃâ±Ô¸ð : £¤ 3,647(2xxx³â)¾ï
¼öÀÔ±Ô¸ð : £¤ 1,200(2xxx³â)¾ï
Àα¸¹Ðµµ : 13(2xxx³â)¸í/§´
»ç¿ìµð¾Æ¶óºñ¾ÆÀÇ ¹«¿ª±Ô¸ð
Ãâó µÎ»ê¹é°ú
Ãâó µÎ»ê¹é°ú, À§Å°¹é°ú
_SLIDE_12_
HS ÄÚµå 3304
»öÁ¶, ±âÃÊÈÀåÇ°
¹Ì¿ë ¶Ç´Â ¸ÞÀÌÅ©¾÷¿ë Á¦Ç° ·ù¿Í
±âÃÊÈÀå¿ë Á¦Ç° ·ù(ÀǾàÇ°À» Á¦¿ÜÇÏ¸ç ½ã½ºÅ©¸°°ú ½ãÅÙ Á¦Ç° ·ù¸¦ Æ÷ÇÔÇÑ´Ù.) ¹× ¸Å´ÏÅ¥¾î¿ë Á¦Ç° ·ù¿Í ÆäµðÅ¥¾î¿ë Á¦Ç° ·ù
HSÄÚµå 3304 »öÁ¶, ±âÃÊÈÀåÇ°
Ãâó ¼¼°è HS Á¤º¸½Ã½ºÅÛ
_SLIDE_13_
°ü¼¼À² Ç¥-(Çѱ¹-»ç¿ìµð¾Æ¶óºñ¾Æ) °ü¼¼Ã»-2013³â ÇöÀç
_SLIDE_14_
Ç°¸ñÀÇ ±¹°¡º° ¼öÃâÀÔ ÇöȲ (KITA: Çѱ¹¹«¿ªÇùȸ 2013³â ÇöÀç)
±Ý¾× ´ÜÀ§: USD 1000, Áõ°¡À²: %
±â°£: 2012~2013³â 10¿ù
_SLIDE_15_
¼öÃâÀÔ ¹«¿ªÅë°è- ÇÑ-»ç¿ìµð ¼öÃâÀÔ ½ÇÀû (Ãâó: °ü¼¼Ã» 2013³â ÇöÀç)
Ç°¸ñ: 33: ÈÀåÇ°/ 3304¹Ì¿ë ¶Ç´Â ¸ÞÀÌÅ©¾÷/ 330491: ºÐ¸»»óÀÇ °Í (¾ÐÃàÇÑ °ÍÀÎÁöÀÇ ¿©ºÎ¸¦ ºÒ¹®)
±¹°¡¸í: »ç¿ìµð ¾Æ¶óºñ¾Æ/ Ç°¸ñ¸í: ÆäÀ̽ºÆÄ¿ì´Ù / HSÄÚµå : 3304911000
¼öÃâÁß·®: 0 /¼öÃâ±Ý¾× : 11 ¼öÀÔÁß·®: 0 ¼öÀԱݾ×: 0 ¹«¿ª¼öÁö 11 (´ÜÀ§: õºÒ (USD1000),Åæ(TON)
ÈÀåÇ°
330491: ºÐ¸»»óÀÇ °Í (¾ÐÃàÇÑ °ÍÀÎÁöÀÇ ¿©ºÎ¸¦ ºÒ¹®) 330430 ¸Å´ÏÅ¥¾î¿ë Á¦Ç°, 330410: ÀÔ¼úÈÀå Á¦Ç° ·ù, 330420: ´« ÈÀå¿ë Á¦Ç° ·ù ´ÙÀ½°ú °°Àº 4°³ÀÇ Ç°¸ñÀ¸·Î ³ª´©¾î Áø´Ù.
330410: ÀÔ¼úÈÀå Á¦Ç° ·ù, 330420: ´« ÈÀå¿ë Á¦Ç° ·ù ´Â ¼öÃâÀÔ½ÇÀûÀÌ ¾øÀ½
_SLIDE_16_
3. ½ÃÀåÁ¶