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_SLIDE_1_ ZARA 1 _SLIDE_2_ Outline Introduction of Zara International Market STP Strategy 4P Analysis Customer Relationship Management Competitors MANGO, UNIQLO Weakness and Threat Problem & Suggestion 2 _SLIDE_3_ Introduction of Zara 3 A Spanish clothing and accessories retailer founded in 1975 Advanced to Korean market in 2008 Fast Fashion production to low cost Just two weeks to develop a new product and get it to stores Zero advertising to invest in opening new stores instead → 80%: opening new stores → 10%: facilities → 10%: maintenance cost _SLIDE_4_ International Market 4 1839 Zara stores in 86 countries(2013.10.31) Ex) Egypt, India, Germany, USA, Peru, etc First overseas market Portugal in 1988 Second overseas market USA in 1989 Direct export merchandise to each countries to save the time _SLIDE_5_ STP Strategy Women Seeking fast fashion with design that is reflected by popularity and trend Segmentation Especially women in their 20s a…
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