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_SLIDE_1_ Pro-specs w _SLIDE_2_ Pro-specs Move+ W Marketing Strategy Competitors & Result Contents _SLIDE_3_ 3 / 14 Quality Pro-Specs VS Which shoes will you buy Prospecs _SLIDE_4_ 4 / 14 Quality Pro-Specs Prospecs _SLIDE_5_ Product Price ￦100,000~120,000 5 / 14 4P Mix (Pro-specs move+) Place Easy accessible place with customers Promotion Advertising promotion High-quality technology Move+ - 4P Mix _SLIDE_6_ 6 / 14 Pro-specs move+ High-quality technology -FLUBBER 360 (shock absorption material) -weight translation technology Unsophisticated design Quality Quality Design Move+ - 4P Mix _SLIDE_7_ 7 / 14 Perceptual mapping Low price High price Function Fashion Move+ - 4P Mix _SLIDE_8_ 8 / 14 Place Offline and online sale Extend stores near residential area in a large cities Promotion Star-marketing →problem of lasting power Supporting sports events →image influence factor Move+ - 4P Mix _SLIDE_9_ Move+ - STP 9 / 14 …
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