이마트,이마트분석,이마트SWOT,이마트STP,이마트분석영문,영문마케팅,영어마케팅

_SLIDE_1_ E -Mart _SLIDE_2_ Context Retail market E Mart present location The success factors Analysis - STP/SWOT / 4P Comparing with competitors Suggestion _SLIDE_3_ Retail Market Consuming pattern- prefer old brand, large amount of consuming → prefer quality rather than brand, contain reasonable consuming sense. _SLIDE_4_ E-Mart’s location E-Mart has 144 stores all over the country. Maintain the first position in retail market competition. _SLIDE_5_ E-Mart’s location M/S condition in Korea _SLIDE_6_ Success Factors Buying power realize economy of scale. Figure out customer’s needs Korean style discount store. Customer - centered PB Products _SLIDE_7_ PB product is especially main product field _SLIDE_8_ SWOT Analysis Strength Weakness Many store network Buying power Understand Environment Various customer service systems Fresh food Low ability to mobilize financial resources. React slowly to situation Lack of global sourcing ability Lack …
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