Management Information System of SPC “Happy Point Network,SPC,CRM,SPC사례,CRM사례

[Report] Management Information System of SPC “Happy Point Network” Outline [1] Definition about CRM [2] Overview about SPC Corporation [3] Need to apply “Happy Point Network” [4] Merits and Demerits of Happy Point Card [5] Comparison between Happy Point Card and CJ One Card [6] Conclusion SPC group these days [1] Definition about CRM Customer relationship management (CRM) Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processesprincipally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Businesses all over the world are benefiting from a Customer …
…