하겐다즈(haggem daz) 제품분석 영문자료

History Origin Famyly business - Selling fruit ice and ice cream pops from a horse drawn wagon Founding founded By Reuben Mattus in The Bronx, New York in 1961 Haagen-Dazs means what History Haagen-Dazs’ first shop open in 1976 Haagen-Dazs sold to Pillsbury Company in 1983 Introduction of New types of ice cream Ice cream bar(1986), Frozen yogurt(1991), Sorbet(1993) Products Cafe Ice cream36 flavors of ice creams Cake 20 kinds of ice creams Coffee Beverages Retail Finished products (Convenient store, Department store, Hotel) Products Presence in Korea Market Share Baskin Robbins 54% Haagen Dazs 16% Natuur 14% Etc 6% Presence in Korea Main Customer - 20’s~30’s woman - More expensive than the other competitors - Packing, logo, and cafe are designed luxurious Presence in Korea 20’s~30’s woman 10’s Target 3300(single cup) 2000won (single cup) Price 36 490 Store 20 billion won 80 billion won Sa…
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