페덱스 fedex 기업분석과 해외진출전략(영문PPT)

_SLIDE_1_ FEDEX IN THE CHINESE MARKET Global Management Track Recruitment Case Competition _SLIDE_2_ AGENDA 1. Executive Summary 2. About FedEx 3. FedEx and Major Competitors - FedEx: Key Success Factor - Major Competitors 4. Changes in Chinese Delivery Market 5. FedEx after Changes 6. Recent Response of Competitors - Response to Domestic Changes - Response to International Changes 7. Solutions 2 _SLIDE_3_ Executive Summary 3 _SLIDE_4_ Growth in trade flows to china, from china (∵Foreign company in china) China’s deregulation, high annual grow rate How to improve FedEx’s international market share As-is To-be Domestic International FedEx lost its Key Success Factor because of chinese express market change International Key Question Domestic How to preoccupy fast growing domestic market Restriction Catched up KSF by competitors Needs new strategy to respond changing Chinese market Long Term Changes Short Term International Domestic Executive Su…
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