파리바게뜨,베이커리시장,한국시장진출,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

_SLIDE_1_ Examples of the marketing strategies of food manufacturers in Korea _SLIDE_2_ 1 contents Paris Baguette 02 03 Ottogi 04 Maxim 01 Orion 05 Nongshim _SLIDE_3_ Paris Baguette’s marketing strategy _SLIDE_4_ _SLIDE_5_ The leading company of bakery market (단위:천원) (단위: 천원) 브랜드명 매출액 영업이익 가맹점평균매출 가맹점 및 직영점 수 신규 개점 수 폐점 매점 수 파리바게트 1,001,578,058 37,994,936 632,103 2,256개 482개 55개 뚜레쥬르 648,966,967 9,414,554 467,459 1,294개 298개 35개 크라운 71,767,997 (900,549) 94,717 408개 34개 26개 신라명과 39,424,527 (494,687) 188,293 135개 6개 41개 _SLIDE_6_ Price Strategy _SLIDE_7_ The Nong shim Company’sMarketing Strategy _SLIDE_8_ The Case : Conversion the disadvantage of late mover to advantage _SLIDE_9_ _SLIDE_10_ Ottogi _SLIDE_11_ Marketing Strategy Push Strategy - On markets the consumers usually `pull` the goods or information they demand for their needs, while the suppliers `pushes` them toward the c…
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