제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

2006 Promotion Management Team Project “Let’s Fly” With Jeju Air Agenda Situation Analysis Target Specification & Analysis IMC Plan & Objectives Actual IMC Plan Conclusion Situation Analysis Discussed during the previous session Focus on low budget & practical ideas Target Specification Jeju Yangyang Kimhae Destination High boarding rate (90%) Further marketing plan not required Low boarding rate (25%) Constant demand Essential stage in order to dominate domestic airlines Specialty as a touring site Recent North Korea nuclear issues Target Specification Original target of Jeju Air Customer Early adopters of new service Young people on vacation College students visiting home Potential customer of the future Center of ‘word-of-mouth’ effect Age 10’s~20’s (especially college students) Target Analysis Depth Interview When: November 27~30, 2006 Where: Chung Ang University Who: 12 CAU students who have visited Busan or Kyungnam area Targ…
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