맥스마케팅,맥주마케팅,MAX마케팅,영문마케팅,영문판

MARKETING PLAN

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Power of BEER~!
1.0 Executive Summary
Hite Brewery Company Limited (pronounced /hat/) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.
Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW.
In 2006, the company acquired Jinro, a popular soju company in Korea.

◎ Brands and products
Hite
The #1, top selling beer in Korea. Hite lager is golden in colour and is styled upon traditional European and American lagers. Like the American adjunct lager Budweiser, it is brewed from barley malt and rice. Along with OB and Cass, Hite is often found on draft in Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interch…