롯데자이언츠,롯데자이언츠기업분석,롯데자이언츠마케팅전략,영문마케팅전략

[Contents]

Ⅰ. Korean professional baseball
1. Background
2. Popularity of baseball and its status

Ⅱ. Lotte Giants analysis
1. Basis of Lotte Giants
2. Records and the number of audiences of Lotte Giants
3. Characteristic of Lotte Giants and marketing analysis
4. SWOT Analysis
5. 4P Analysis

Ⅲ. Suggestion
1. STP Analysis
2. New Strategy for Lotte Giants

Ⅳ. Conclusion

Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded `try to do professional sports` Therefore, Lee hoyeon and Lee yongill who were baseball player made a protocol called `Professional baseball establishment plan`. The baseball world reported that they can establish a professional baseball without aid of government …