본문/내용
The Reverse positioned marketing
-Face the mainstream
`Index`
Ⅰ. Introduction
1.1 The reason why we chose this topic
1.2 The concepts and definitions of the Reverse positioned marketing
1.3 Comparison with existing marketing strategies
Ⅱ. Body
The cases of the Reverse positioned marketing
2.1 JetBlue Airways
2.2 In N Out Burger
2.3 Google
2.4 IKEA
Ⅲ. Conclusion
3.1 Characteristics of Reverse-Positioned marketing
3.2 Problems and solutions of Reverse-Positioned marketing
3.3 The suggestion
Ⅳ. References
Ⅰ. Introduction
The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It`s not the real meaning of differentiation, but it is just the work of makin…