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P&G
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¥³. Question 3
TABLE OF CONTENTS
¥±. Question 1
¥°. Company Profile
¥´. Discussion
¥². Question 2
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Company Purpose
To touch and improve lives, now and for generations to comeis inspiring and pervasive.
P&G¡¯s Three Global Business Units
BEAUTY & GROOMING
HEALTH & WELL-BEING
HOUSEHOLD CARE
Company profile
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17 ¡°billion dollar brands in GBUs
BEAUTY & GROOMING
HEALTH & WELL-BEING
HOUSEHOLD CARE
P&G markets a total of over 300 branded products
in more than 180 countries
The company¡¯s Market Development Organization
operates in 80 countries
Company profile
How many brands P&G offer in total and in how many countries do they sell these brand
How many countries does P&G¡¯s Market Development Organization operate in
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¥³. Question 3
TABLE OF C¡¦(»ý·«)
position
Control: Create competitive intelligence department that legally gathers information about the plans and actions of competitors.
Control: Invest generously in research & development and create performance measures that monitor the number of patents generated per dollar of investment.
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P&G¡¯s pipeline of product innovations will dissipate, thereby threatening the company¡¯s product leadership position
P&G currently generates only 23% of its sales from countries that comprise 86% of the world¡¯s population.
Control: Continue to invest in the Market Development Organization and ask it to survey customers in target markets to ensure a good fit between P&G products and local consumer tastes.
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TABLE OF CONTENTS
¥±. Question 1
¥°. Company Profile
¥´. Discussion
¥². Question 2
¥³. Question 3
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Which of the two quarterly sales trends is likely to cause greater cash budgeting concerns
Question 3
CASH BUDGET
Cash Budget¡¯s four main sections