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DELL, The UNIQUENESS
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√Outsourcing + JIT
√ Customized order
√ Eliminate channel of Distribution
∴Cost Saving
Dell is Computer manufacturing company which is renowned for its direct business model and sales on Internet
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Introduction
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DELL
Business Strategy
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Direct Business Model
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Sales on Internet
Designs, develops, manufactures, markets, sells, and supports a wide range of computer systems and services
√ Global IT services
√ client systems
√ software and peripherals
√ computer systems
√ printing and imaging systems
Internal Activities
Customer Requirements
Largest technological corporations
By Using Intranet Sites,
Internet Revenue : 50%
Make to Stock
Complexity of Distribution
Make to Order
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Case Solution
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1. What is Dell’s strategy for success in the market place Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition
The key tenet…
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