BENETTON,베네통,베네통분석,베네통전략,BENETTON분석,BENETTON전략

BENETTON CASE STUDY REPORT Contents Introduction Introduction of Benetton Group 1.1.1. Group Overview Business 1.1.2. Group Overview History 1.1.3. Brands Point Conclusion References Introduction Introduction of Benetton Group 1.1.1. Group Overview - Business Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American college style. The Group produces over 150 million garments every year. Its network of over 6,400 contemporary stores around the world offers high quality customer services and generates a total turnover of over 2 billion euro. As in the case of the commercial network, a constant commitment to innovation, a crucial factor for development, has always characterized the Group’s business organization, from communicatio…
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