휴리스틱,휴리스틱사례,Heuristics,휴리스틱마케팅

_SLIDE_1_ ‘Heuristics- Mental Shortcuts’ _SLIDE_2_ Who is more likely as a criminal _SLIDE_3_ A rule of thumb that often helps in solving a certain class of problems, but makes no guarantees. (Perkins, 1981) - Irrationality of cognition What is heuristic _SLIDE_4_ 1. Representativeness heuristic Used to Judge similarity to stereotypes 2. Availability heuristic Used to judge likelihood or frequency of event, occurrence 3. Attitude heuristic Used to judge with previously formed attitude - halo effect 3-way of heuristic _SLIDE_5_ Wray Herbert ‘On Second Thought’ - Analysis of heuristic recently - includes segmentalized theory ‘The Visceral Heuristic’ ‘The Visionary Heuristic’ ‘The Momentum Heuristic’ _SLIDE_6_ - Lack of time - Too much information - Low importance - Lack of judgment , information - Habitual, repetitive decision When heuristic occur’ _SLIDE_7_ “ What is the reason people are lined up in the hall” Positive side of Heuristic _SLIDE_8_ Mati…
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