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Research On Korean Event Marketing Content New Challenges the locality overall flow of presentation REVIEW OF THE LITERATURE BCG model for the local festivals Type of the local festival Change of Environment for the Locality Key to the success World-famous festivals Importance of local festivals INTRO Body Conclusion Introduction Change of Environment for the Locality Introduction New Challenges the locality Introduction overall flow of presentation BOOM REVIEW OF THE LITERATURE - PLACE MARKETING PLACE MARKETING Local Festival Develop local community Make a good image of specific places Induce tourists & investers Form a successful community REVIEW OF THE LITERATURE - Local festival PAST PRESENT Holy feast period Focus on harvest and events Cultural Characteristic - Focus on a play REVIEW OF THE LITERATURE Functions of Local festival 1 2 3 4 Making the local character Success of traditional culture Spread of economic al…
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