총각네야채가게,총각네야채가게분석,총각네야채가게마케팅전략,영문마케팅전략사례

_SLIDE_1_ Bachelor’s Vegetable Store _SLIDE_2_ Contents Introduction of Bachelor’s store 10 Topics Related to CB Improvement of Bachelor’s store _SLIDE_3_ Introduction _SLIDE_4_ Youthfulness Freshness Passion _SLIDE_5_ Types of Distribution Wholesale & Retail Bachelor’s Vegetable Store _SLIDE_6_ Product _SLIDE_7_ Facts showing popularity _SLIDE_8_ Me-too Products VS. _SLIDE_9_ Ten Topics Related to CB _SLIDE_10_ Value Value : A belief that some condition if preferable to its opposite ` Quality Quantity _SLIDE_11_ Compensatory Decision Rule Give a product a chance to make up for its shortcomings Quality Price \15,000 FAIR \13,000 GOOD \16,000 EXCELLENT _SLIDE_12_ Positioning Strategy : the use of marketing mix elements to influence the consumer’s perception of a brand Perceptual Map _SLIDE_13_ Positioning Strategy H (price) H (quality) L L Perceptual Map _SLIDE_14_ Post Purchase Satisfaction The Creation of Repeat Sales …
…