웰빙마케팅,웰빙커피,웰빙사례,웰빙커피마케팅(영문판)

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Being the Coffeeof Well-being Trend
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Contents
Introduction
Secondary Data
Sample Design
Questionnaire
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Introduction
Nowadays,
‘physically and mentally Healthy life‘
→ Well-Being

Every sector of society coffee market to try study the issue
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Secondary Data - Background
Definition of Well-Being

A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
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Feature of Well-Being trend

Emotional spending habit
Only about healthy keyword and
technical & functional No
→ Utility with the emotional usefulness
ex. Brand, design, image etc
Secondary Data - Background
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Feature of Well-Being trend

Realistic consumption direction
- Recession → Realistic and reasonable consumption
- Two aspect of Nature and health as important according to the
well-being trend
Secondary Data - Background
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Fe…