The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA

_SLIDE_1_ Reverse-Positioned Marketing 1 - Face the main stream. _SLIDE_2_ Contents Introduction Concept of Reverse Positioned marketing Body case in reverse positioned marketing JetBlue Airways IN-N-OUT Burger IKEA Google Conclusion Character, problems, solution and suggestion 2 _SLIDE_3_ 3 _SLIDE_4_ 4 Trends change rapidly Compete intensely _SLIDE_5_ 5 is important! But, As they compete harder they resemble each other. Every brand use differentiation Consumers not interest anymore Far away from consumer’s needs _SLIDE_6_ Focus on success of real differentiation They have special idea that face the mainstream. the mania of strong loyalty 6 _SLIDE_7_ Reverse positioned marketing It means think reversed. To think formal or fixed idea differently or reversed for find out brilliant idea. 7 _SLIDE_8_ The effectiveness of Reverse positioned marketing It can spotlighted It is a crucial role in the formation of brand image Third, To make them loy…
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