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The Reverse positioned marketing,Face the mainstream,JetBlue Airways,In N Out Burger,Google,IKEA
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The Reverse positioned marketing,Face the mainstre….pptx
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3 Mbyte
]
The Reverse positioned marketing,Face the mainstre….pptx
[Size :
3 Mbyte
]
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_SLIDE_1_
Reverse-Positioned Marketing
1
- Face the main stream.
_SLIDE_2_
Contents
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Google
Conclusion
Character, problems, solution and suggestion
2
_SLIDE_3_
3
_SLIDE_4_
4
Trends change rapidly
Compete intensely
_SLIDE_5_
5
is important!
But,
As they compete harder
they resemble each other.
Every brand use differentiation
Consumers not interest anymore
Far away from consumer’s needs
_SLIDE_6_
Focus on success of real differentiation
They have special idea that face the mainstream.
the mania of strong loyalty
6
_SLIDE_7_
Reverse positioned marketing
It means think reversed.
To thin…
Reverse-Positioned Marketing
1
- Face the main stream.
_SLIDE_2_
Contents
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Conclusion
Character, problems, solution and suggestion
2
_SLIDE_3_
3
_SLIDE_4_
4
Trends change rapidly
Compete intensely
_SLIDE_5_
5
is important!
But,
As they compete harder
they resemble each other.
Every brand use differentiation
Consumers not interest anymore
Far away from consumer’s needs
_SLIDE_6_
Focus on success of real differentiation
They have special idea that face the mainstream.
the mania of strong loyalty
6
_SLIDE_7_
Reverse positioned marketing
It means think reversed.
To thin…
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I D : jung****** Date : 2013-05-09 FileNo : 11074378 |
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