SM마케팅전략,SM엔터테인먼트,소속사마케팅,영문마케팅,영문판,영문기업분석

CONTENTS
Introduction . 1
S.M. Entertainment in the Global World . 2
History of S.M. Entertainment .. 2
Management Philosophy . 2
S.M. Star Marketing ....... 3

Operation .. 5
Key Success Factor ... 5
Environment Analysis . 5
Organizational Analysis ........ 8
Financial Analysis .. 9

Domestic Marketing Strategy (Korea) .. 10
SWOT Analysis .. 10
STP Analysis ... 10
4P Analysis .. 13

Foreign Marketing Strategy (Japan and China) .. 16
SWOT Analysis . 17
Consumer Segment ...... 17
STP Analysis .. 17

Conclusion .. 19
Entry the U.S. Market . 20
Future Suggestion .... 21

Reference ... 23

Introduction

S.M. Entertainment is Korea’s best known entertainment & media group, operating businesses in the fields of planning, production, distribution, and circulation of records, licensing, publishing, singer/actor management, agency activities, start-up marketing, Internet/mobile content, and education. S.M. Entertainment was the first Korean entertainment compan…