SM 엔터테이먼트,소녀시대,아이돌,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

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International Business

SM Entertainment
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Contents
Introduction

Domestic & Global Entertainment Industry

The Success Case of international business in Japan
Country and Site Evaluation
Entry mode
Localization
How to succeed in U.S. market

Conclusion
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Introduction
According to Nikei Business magazine
“There is a common thing between Korean conglomerates (Samsung electronic and Hyundai Motors) and Girl’s generation. That is the global-oriented strategy from the beginning process of business with high degree of completion based on thorough readiness and effort.

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Introduction

1995
2xxx
Domestic Record market share
Source: kocca (한국문화진흥원), 2008
BOA alone sold 12.6 million albums being ranked in top 5 28 times on Oricon music chart!
Dong-bang-sin-ki signed a advertising contract with Sogo credit card company.
Girls generation became the first girl group that sold 100,000 albums in shortest peri…