Mercedes-Benz All Activity Vehicle (AAV)Target costing,타겟코스팅,벤츠분석,AAV,AAV프로젝트

Mercedes-Benz All Activity Vehicle (AAV)Target costing Contents Ⅰ. Intro 1. What is AAV 2. Target Costing Ⅱ. Solutions 1. a ,b ,d 2. AAV Project 3. e, f, g, h Intro What is AAV All Activity Vehicle What is Target costing involves setting a target cost by subtracting a desired profit margin from a competitive market price cf. cost-plus pricing Intro Solutions a. The Competitive Environment Faced by MB Expanding SUV market But, dominated by Potential worldwide sales opportunity for a high-end AAV b. Reaction to the Changing World for Luxury Automobiles Customer clinic Design and testing team Manufacturing location Solutions d. AAV Project link with MB’s Strategy in terms of Market Coverage Developing a range of new product to move closer to its customers and markets Solutions PHASE 1. Concept phase AAV Project 현재 기업내부 상황과 시장상황을 비교 성장세에 있는 SUV 에서 기회 포착 여러 요인들이 반영된 Project CF측정 10년 단위의 NPV자료 완성 이사회에서 project 승인 globalization strate…
…