LG전자의 스마트폰시장에서의 부진,옵티머스실패사례,LG전자의핸드폰시장,LG u+,엘지유플러스

_SLIDE_1_ OPTIMUS 회생전략 _SLIDE_2_ The reason why we choose this topic The reason why LG which had strong power in feature phone with CYON has depressed is ignorance about industry+ inappropriate strategic implement We have to figure out problems in LG strategic courses through analyzing failure cases We suggest LG proper strategy in 4G market. _SLIDE_3_ Corporate Level Strategy Product Differentiation Bases of Product Diffrentiation Qwerty Keyboard Applications Diverse product line Product Attribute Diffusion brand Image Firm-Customer Relationships Distribution Chennel Opening accounts only with LG U+ Technological alliance Intel, microsoft, Schneider Firm Linkages Imitability of Product Differentiation Product Attribute Diffusion brand Image Strategic Alliance Distribution Chennel Easy to Duplicate Costly to Duplicate But! Older product fall in price with launching new products Not easy to gain customer loyalty (last-mover) Insufficient infrast…
…