본문/내용
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Marketing
COLD STONE
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INDEX
COLD STONE creamery
overview
problem & solution
conclusion
perceptual mapping
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OVERVIEW
COLD STONE
Introduction of Company
Compare with other brands
Why did we pick it
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COLD STONE
Introduction of Company
established at Arizona in 1988.
Name means cold granite stone tablets and Creamery means
dairy farm that produces fresh milk.
Customer can choose base ice cream and mix it with topping.
Concept and culture
creation, fun and happiness.
They sell not only ice cream but also coffee, smoothie and cake. (cold stone homepage.)
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COLD STONE
Compare with other brands
가공식품 세분화 시장조사_빙과편, 농림수산식품부, 2xxx,
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COLD STONE
Compare with other brands
Haagendazs has high quality and natural images.
…
nership with some restaurant
Haagendazs is sold in
outback as dessert.
COLD STONE
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http://www.freshbank.biz
Cold Stone launched complete product
COLD STONe
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COLD STONe
Place Distribution big market
Increase exposure to a variety of people
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Cupcakes
made with ice cream.
COLD STONe
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COLD STONE
Place Distribution in several place
Repetitive
exposure
40-50’s sales
will increase.
Complete Product
Serve as dessert
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COLD STONe
Place portable store
People can it watching movies!
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COLD STONE
Promotion - PPL
Mango six is successful examples of PPL(Product placement)
When 공유 advertises “Mango six”, the profit is so so, but by doing PPL in
신사의 품격, the profit goes up.
Especially, exposed beverages’ sales are really high about 5 times.
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COLD STONE
Promotion Aggressive Marketing
However, Cold stone does not advertise anything!!!
They need to do