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_SLIDE_1_ _SLIDE_2_ _SLIDE_3_ INTRO 01 INTRO 02 INDUSTRY OVERVEIW 03 ADIDAS’ GLOBAL STRATEGY 04 SWOT 05 SOLUTION _SLIDE_4_ 01 Introduction Industry Sportswear Foundation Date 1924 Founder Adolf Dasler Market Info Frankfurt, Germany Brands Adidas, Adidas Original, Reebok, TaylorMade Products Shoes, Sportswear, Sports Accessories Net Sale (2xxx) $2,046 million Employee (2xxx) 46,824 _SLIDE_5_ 01 Introduction Group History Adidas was registered as a company named after its founder: `Adi` from Adolf and `Das` from Dassler. 1949 The Foundation Focus on products only for the professional athletes 50’s~ 60’s 1995 Adidas goes Public. Flotation of the company on the Frankfurt and Paris Stock Exchange. _SLIDE_6_ 1997 Adidas-Salomon AG Adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997 1999 The New Brands The integration of the new brands is gaining momentum. The new TaylorMade FireSo…
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