야후코리아,야후마케팅,야후기업분석,야후분석(영문판)

_SLIDE_1_
Can they revive
Marketing Strategy of YAHOO KOREA

_SLIDE_2_
Contexts
Introduction
History of YAHOO Korea
Problems
4P Strategies
- Product Strategy
- Price Strategy
- Place Strategy
- Promotion Strategy
Conclusion

_SLIDE_3_
Once No.1 portal site YAHOO Korea has been losing their competitiveness
Introduction
2008
2009
2xxx
2006
2005
2004
2003
2002
2001
2007
1998
1st
YAHOO
YAHOO Korea started their service in Korea as a market leader
However, it has been losing its competitiveness

Changes in Korea portal sites ranks

Source: internettrend.co.kr
Market share
Market share of YAHOO Korea is
way too small nowadays
Total sites
ranking in ROK
As ranked 11st,
it seems that
Yahoo Korea can
not compete with
other Korean
portal sites
Why did they lose in portal site market and how can it escape from this crisis
Other
Portals
YAHOO
Source: rankey.com
_…