아디다스,스포츠마케팅,마케팅전략,아디다스전략

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Impossible

Is
Nothing.
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Index
About adidas & reason of choice
4P analysis
SWOT analysis
STP strategy
Compare to competitors
Global marketing & marketing in korea

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Index
About adidas & reason of choice
4P analysis
SWOT analysis
STP strategy
Compare to competitors
Global marketing & marketing in korea

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About adidas & reason of choice
Why
We choose
High potential growth
& Familiar!
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About adidas & reason of choice
About
Foundation: In 1948 by Adolf Dassler.
Industry field: clothes,shoes,bag,accessories.
Nation: Germany.
Adidas’s line
Adidas original: it focus on fashion and casual.
Adidas performance: it focus on sports clothes.
Y-3(yohji yamamoto): various sports couture.

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About adidas & reason of choice
Adidas’s global brand strategy.
Driving the long-term development of adidas and Reebok.
Focus on the consumer(fit for life, You are what you know and what you do, Celebr…